News Industry and Audience Revision

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Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust.
The Guardian is owned by Guardian Media Group (GMG), which is in turn owned by the Scott Trust Limited, a limited company which aims to ensure the editorial independence of its publications and websites.
What is important about this and how do we see this reflected in the newspapers?


Who reads each publication?
How do they read it?
How can they interact with it?
What are the advantages and disadvantages for online newspapers?

Next, revise online publications and other modern ways to access the Mail and The Guardian.

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