Contextual issues

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News Industry and Audience Revision

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Jonathan Harmsworth, 4th Viscount  Rothermere , a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the  Daily Mail and General Trust. The Guardian  is owned by  Guardian Media Group  ( GMG ), which is in turn owned by the Scott Trust Limited, a limited company which aims to ensure the editorial independence of its publications and websites. What is important about this and how do we see this reflected in the newspapers? Who reads each publication? How do they read it? How can they interact with it? What are the advantages and disadvantages for online newspapers? Next, revise online publications and other modern ways to access the Mail and The Guardian.
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Conventions of Long Form TV Drama

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An introduction to Minecraft

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Part of your exam will be about Minecraft. Sample exam question: ‘Explain the impact of digitally convergent media platforms on video game production, distribution and consumption. Refer to Minecraft to support your answer.’ To begin with, it is worth considering why people play video games in general. Then, what makes Minecraft different? Consider who the audience are. This about demographics and psychographics. What are the uses and gratifications? Also, begin to consider industrial factors of this text. It was originally produced independently, but is now owned by a huge international company. Rewatch the documentary and then answer the following questions: ■ What are the uses and gratifications of Minecraft? Give specific examples of how the game entertains, helps audiences to identify with others and how it educates. ■ What   are   the   advantages and disadvantages of Minecraft being owned by Microsoft? This must be completed by 5...
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