Regulation - Livingstone and Lunt Livingstone and Lunt studied four case studies of the work of Ofcom . Ofcom is serving an audience who may be seen as consumers and/or citizens, with consequences for regulation: consumers have wants, are individuals, seek private benefits from the media, use the language of choice, and require regulation to protect against detriment; citizens have needs, are social, seek public or social benefits from the media, use the language of rights, and require regulation to promote the public interest. Traditional regulation is being put at risk by: increasingly globalised media industries, the rise of the digital media, and media convergence.* *Media convergence is a term that can refer to either: 1) the merging of previously distinct media technologies and media forms due to digitisation and computer networking; or 2) an economic strategy in which the media properties owned by communications companies employ digitisation and computer netwo
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